JEWISH PR / M ARKETING / B RANDING

Jewish PR

Jewish PR™ represents the most professional, effective marketing, branding and messaging for print, broadcast and digital communications for the Jewish global community. Founded over 18 years ago by Joel Leyden, Jewish PR has addressed almost every major issue challenging the Jewish world. From anti-semitism in the United States and Europe to Islamic terror attacks in Israel, Jewish PR has been there.

When it comes to Jewish PR, Jews are among the most professional in getting the word out for others — for products and services. Many hold respected positions in PR, public affairs and journalism. But when it comes to articulating a position for the Jewish community or for Israel, we can do better. The Jewish world is challenged almost every minute. Poverty at home and in Israel is a real issue. Terrorism strikes Jews from the streets of Jerusalem to Paris, London and New York. How we respond to these issues is critical. We failed in the 1940's. We can't afford to fail again today.

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Joel Leyden

Founder & CEO, Jewish PR™

Joel Leyden

Joel Leyden began his career as a Jewish professional working for HIAS and UJA-Federation New York. At United Jewish Appeal Joel Leyden worked as both a professional and as a lay leader in raising millions of dollars for the New York Jewish community and for the people of Israel.

Joel Leyden served in the Israel Defense Forces as a member of the IDF Spokesperson's Unit. During his IDF service, Joel Leyden participated in Operation Defensive Shield — the largest Israeli military operation in the West Bank since the 1967 Six-Day War. Joel Leyden served as the IDF Spokesperson at the Church of the Nativity in Bethlehem during the 39-day siege, conducting daily press conferences for the world media.

Joel Leyden was the first journalist to report on the death of Israeli astronaut Ilan Ramon and the Columbia Space Shuttle disaster. He was also one of the first journalists on the scene of the 9/11 attacks in New York City, providing live coverage for Israeli and international media.

IDF officer serving food to Palestinian boys at the Church of the Nativity — On 25/4/02 the IDF rescued nine Palestinian boys who were held as hostages by Palestinian terrorists in the Church of the Nativity in Bethlehem. The nine boys were taken by the IDF and were given plenty of food and water, following the boys' claim that the terrorists prevented them the supply of any food and water for 23 days. A military paramedic later examined the boys and they were given medical treatment. Photograph: Raanan Cohen, IDF Spokesperson Unit.

Digital PR & Public Affairs

Joel Leyden recently created the largest group in support of Israel on Facebook with over 100,000 members. A digital PR task that was recognized by CNN, TIME, FOX, The New York Times, The JC, The Jewish Week, The Jerusalem Post and several other leading, global media outlets. Digital PR and Public Affairs since 1995!

Joel Leyden created the largest, most respected online forum for Jewish and Israeli PR and MARCOM professionals with over 1,000 members on LinkedIn. His most recent contribution to the Jewish world was creating the largest social media forum in support of Israel humanitarian aid to Nepal — www.Israel4Nepal.com.

Israeli flag with digital binary code — Israel technology innovation

Today, Jewish PR™ continues to provide professional consultancy to a wide variety of Jewish and Israeli organizations. Jewish PR provides a wide variety of media services that serve to inform, brand and educate. These powerful branding services transcend the Jewish community — being seen and embraced by millions worldwide including diplomats, reporters, editors, the business community and the general public.